Internet Income Training - Scam?

Boy I have been away from this blog for quite some time. I have been ill and not able to do too much for quite some time. I am feeling a bit better and want to get back online.

Today in the mail I received a nice invitation from a company called Internet Income Training. The vice prsident of the company is C.R. Sanderson. They are offering a free dinner and business organizer for attending their one day seminar.

Something fishy about it … not sure just yet but I am off to do a Google search and what I can come up with.

I will post my findings as soon as I have them.

The seminar is in Windsor, Ontario on May 10th - 12th, 2007. I smell something fishy and it ain’t the free lunch or dinner.

Gary

 

 

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, “Two heads are better than one,” and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking customers to answer survey questions and provide information such as how they learned about the products or services your business offers.

Advertise, Do not Spam

There is a fine line between advertising and spam and unfortunately many business owners do not understand the difference between the two. This is important because while a cleaver, well planted Internet marketing campaign can help to attract new customers and keep existing customers loyal, spam is likely to alienate both new customers and existing customers. This can be extremely damaging to profit margins for the business owners. This article will take a look at a few basic Internet marketing strategies such as banner ads, email campaign and message board posts and describe how each can quickly cross the line from cleaver advertising to spam.

Banner ads are one of the most popular strategies which accompany an Internet marketing plan. These ads are usually ads which appear at the top of websites and span the width of the website. It is from this appearance that they earned the name banner ads but actually banner ads can refer to ads of a variety of different sizes and shapes which appear in an array of different locations on a website. In many cases the business owner purchases advertising space on these websites but the banner ad may also be placed as part of an exchange or an affiliate marketing campaign. Banner ad exchanges are situations in which one business owner posts a banner ad on his website in exchange for another business owner posting his banner ad on the other website. These agreements may be made individually between business owners with complementary businesses or as part of exchanges facilitated by a third party. In the case of affiliate marketing, an affiliate posts and advertisement for your business in exchange for compensation when the banner ad produces a desired effect such as generating website traffic or generating a sale. The terms of these agreements are determined beforehand and are generally based on a scale of pay per impression, pay per click or pay per sale or lead.

Now that you understand what banner ads are, it is also important to understand how they can be overused and appear to be spam. Judiciously placing your banner ad on a few websites which are likely to attract an audience similar to your target audience is smart marketing, placing your banner ad on any website which will display the ad regardless of the target audience can be construed as spam. Internet users who feel as though your banner ads are everywhere they turn will not likely take your business seriously and are not likely to purchase products or services from you as a result of your banner ads.

Email campaigns can also be very useful tools in the industry of Internet marketing. These campaigns may involve sending periodic e-newsletters filled with information as well as advertisements, short, informative email courses or emails offering discounts on products and services. Loyal customers who opt into your email list will likely not view these emails as spam and may purchase additional products and services from your business as a result of this marketing strategy. Additionally, potential customers who have specifically requested additional information on your products and services will also find this type of marketing to be useful. However, email recipients who did not request information are likely to view your emails as spam. Harvesting email addresses in a deceptive manner and using these addresses to send out mass emails will likely always be considered to be spam.

Finally, message boards provide an excellent opportunity for business owners to obtain some free advertising where it will be noticed by members of the target audience. If the products and services you offer appeal to a specific niche, it is worthwhile to join message boards and online forums related to your industry of choice. Here you will find a large population of Internet users who may have an interest in your products. You might consider including a link to your business in your signature or posting the link when it is applicable to the conversation. However, care should be taken to carefully review the message board guidelines to ensure you are not doing anything inappropriate. This technique is smart marketing. Conversely, replying to every message with a link to your website when it is not relevant to the conversation is likely to be construed as spam by other members. Once they begin to view your posts as spam, they are not likely to visit your website via the links you post.

 

George Washington’s 1789 Thanksgiving Proclamation

George Washington’s Final Thanksgiving Words from his proclamation in 1795 captures a nobility rarely exceeded by any president when he asks God to “… impart all the blessing we possess, or ask for ourselves, to the whole family of mankind.”

Whereas it is the duty of all nations to acknowledge the providence of Almighty God, to obey His will, to be grateful for His benefits, and humbly to implore His protection and favor; and Whereas both Houses of Congress have, by their joint committee, requested me “to recommend to the people of the United States a day of public thanksgiving and prayer, to be observed by acknowledging with grateful hearts the many and signal favors of Almighty God, especially by affording them an opportunity peaceably to establish a form of government for their safety and happiness:”

Now, therefore, I do recommend and assign Thursday, the 26th day of November next, to be devoted by the people of these States to the service of that great and glorious Being who is the beneficent author of all the good that was, that is, or that will be; that we may then all unite in rendering unto Him our sincere and humble thanks for His kind care and protection of the people of this country previous to their becoming a nation; for the signal and manifold mercies and the favorable interpositions of His providence in the course and conclusion of the late war; for the great degree of tranquility, union, and plenty which we have since enjoyed; for the peaceable and rational manner in which we have been enable to establish constitutions of government for our safety and happiness, and particularly the national one now lately instituted’ for the civil and religious liberty with which we are blessed, and the means we have of acquiring and diffusing useful knowledge; and, in general, for all the great and various favors which He has been pleased to confer upon us.

And also that we may then unite in most humbly offering our prayers and supplications to the great Lord and Ruler of Nations and beseech Him to pardon our national and other transgressions; to enable us all, whether in public or private stations, to perform our several and relative duties properly and punctually; to render our National Government a blessing to all the people by constantly being a Government of wise, just, and constitutional laws, discreetly and faithfully executed and obeyed; to protect and guide all sovereigns and nations (especially such as have show kindness to us), and to bless them with good governments, peace, and concord; to promote the knowledge and practice of true religion and virtue, and the increase of science among them and us; and, generally to grant unto all mankind such a degree of temporal prosperity as He alone knows to be best.

Given under my hand, at the city of New York, the 3d dy of October, A.D. 1789.

(signed) G. Washington

Abraham Lincoln’s 1863 Thanksgiving Proclamation

In 1863 Lincoln Restores Presidential Thanksgiving Proclamations. America forgot national prayer during 45 years of peace and prosperity. Then in 1863 Abraham Lincoln thundered, “We have been recipients of the choicest bounties of Heaven … we have grown in numbers, wealth and power as no other nation has ever grown, but we have forgotten God.” Lincoln restored the neglected presidential proclamations of prayer and thanksgiving during the tragic years of the Civil War. “Intoxicated with unbroken success,” he wrote, “we have become too self-sufficient to feel the necessity of redeeming and reserving grace, too proud to pray to the God that made us.” Lincoln issued the first Thanksgiving Proclamation in many years; since then every president has issued at least one per year. No president since Lincoln has forgotten Thanksgiving to God each year, weaving a picture of our most beloved tradition. Around the globe for more than 200 years, Americans have invited friends of every nation to their Thanksgiving table

The year that is drawing toward its close has been filled with the blessings of fruitful fields and healthful skies. To these bounties, which are so constantly enjoyed that we are prone to forget the source from which they come, others have been added which are of so extraordinary a nature that they can not fail to penetrate and soften even the heart which is habitually insensible to the ever-watchful Providence of Almighty God.

In the midst of a civil war of unequaled magnitude and severity, which has sometimes seemed to foreign states to invite and to provoke their aggression, peace has been preserved with all nations, order has been maintained, the laws have been respected and obeyed, and harmony has prevailed everywhere, except in the theater of military conflict, while that theater has been greatly contracted by the advancing armies and navies of the Union.

Needful diversions of wealth and of strength from the fields of peaceful industry to the national defense have not arrested the plow, the shuttle, or the ship; the ax has enlarged the borders of our settlements, and the mines, as well as the iron and coal as of our precious metals, have yielded even more abundantly than heretofore. Population has steadily increased notwithstanding the waste that has been made in the camp, the siege, and the battlefield, and the country, rejoicing in the consciousness of augmented strength and vigor, is permitted to expect continuance of years with large increase of freedom.

No human counsel hath devised nor hath any mortal hand worked out these great things. They are the gracious gifts of the Most High God, who, while dealing with us in anger for our sins, hath nevertheless remembered mercy.

It has seemed to me fit and proper that they should be solemnly, reverently, and gratefully acknowledged, as with one heart and one voice, by the whole American people. I do therefore invite my fellow-citizens in every part of the United States, and also those who are in foreign lands, to set apart and observe the last Thursday of November next as a day of thanksgiving and praise to our beneficent Father who dwelleth in the heavens. And I recommend to them that while offering up the ascriptions justly due to Him for such singular deliverances and blessings they do also, with humble penitence for our national perverseness and disobedience, commend to His tender care all those who have become widows, orphans, mourners, or sufferers in the lamentable civil strife in which we are unavoidably engaged, and fervently implore the imposition of the Almighty hand to heal the wounds of the nation and to restore it, as soon as may be consistent with the divine purpose, to the full enjoyment of peace, harmony, tranquillity, and union.

In testimony whereof I have hereunto set my hand and caused the seal of the United States to be affixed.

Done at the city of Washington, this 3d day of October, A. D. 1863, and of the Independence of the United States the eighty-eighth.

Abraham Lincoln
By the President
William H. Seward, Secretary of State

Misleading Marketing

Words are very powerful and can be used in very misleading ways. If you decide to use them this way forget about marketing on the Internet, you will soon be an outcast in any Internet Marketing group.

Here is what I am talking about. The Playstation 3 is hot right now. People stood in lines for days at Best Buy and other shops hoping to get thier hands on one of these new systems. many of these people standing in line had a plan to resell them on ebay and make some extra money.

Okay … so far nothing wrong. This is what supply and demand is all about.

Now lets say you really wanted one of these new Play Station 3 Systems and were checking out eBay and you saw this Title:

3 Sony Playstation Systems…Free Shipping!

and that made you look at the eBay listing were you read this:

HOT ITEM! Not PRE-ORDERED..HAVE IN HAND…All are American Systems

THERE IS NOWHERE TO FIND EVEN THE 20GB SYSTEMS THIS CHEAP….BUY THESE INSTEAD!

FREE SHIPPING!!!

PAYPAL ONLY!

Will Ship Within 5 days of Payment.

FUN FOR ALL THE KIDS!

FREE SHIPPING ANYWHERE IN THE UNITED STATES!

You’re bidding on Sony Playstations, 3 of them.

Bid with confidence.

No Games on Controllers included. systems only.

 

READ The above real close! Some poor sucker on ebay didn’t read the ad close and pay $900 for the above. What is he going to get in the mail? Not 3 of the new hot, hard to find Play Station 3 systems ….. nope, he is now the proud owner of 3 Play Stations. (the orginal Play Stations that are not even worth $100 each now.) 

The key sentence and play on words is in this line:

You’re bidding on Sony Playstations, 3 of them.

The comma after “Playstations”, Three of them.

Words can be powerful in Internet Marketing. Use them carefully and wisely. Do not use your words to set up a scam.

Gary Killops

What does RSS mean?

RSS may mean three different things. The original RSS (RDF Site Summary RSS 0.9) was developed by Dan Libby for Netscape. After a couple of months, they produced a simpler and easier-to-use version called Rich Site Summary or RSS 0.91. But they later lost interest, leaving it without an owner. As more and more users were using RSS, Winer made an adapted version of RSS 0.91 for Userland, claiming it as his own. Later in 2005, Microsoft developed Really Simple Syndication in relation to its Simple Sharing Extensions.

What is RSS?

RSS is a XML file format for syndicating content and news in the web. It is usually used by websites that constantly need to update their content regularly such as news websites (CNN, BBC and Reuters) and weblogs. Since it essentially gives one? webpage more traffic, it is now more widely used in marketing, web publications and virus reports. Today, large and small websites alike are usually RSS-enabled.

For example, you?e an avid fan of baseball and you want to share something recent about one of the players. Other than content, you can also attach multimedia files, like videos or pictures. By using RSS feeds, other Internet users subscribed to RSS-enabled sites can read your ?eadline?for free. They can also track for changes and updates using news aggregators, which will be discussed later on.

How does RSS work?

To be able to use RSS, you first have to download a software (content management system), by which XML format can be read. The title and, excerpt of the article, and a link to the full article are shown. Other than just text, you can also insert multimedia files in RSS feeds like pictures, videos, mp3s and others. Broadcatching, picturecasting, photocasting, and podcasting are some features you can incorporate into your feed, but will not be discussed in this article.
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Are You a Bucket-Filler or a Dipper?

You have heard of the cup that overflowed. This is a story of a bucket that is like the cup, only larger, it is an invisible bucket. Everyone has one. It determines how we feel about ourselves, about others, and how we get along with people. Have you ever experienced a series of very favorable things which made you want to be good to people for a week? At that time, your bucket was full.

A bucket can be filled by a lot of things that happen. When a person speaks to you, recognizing you as a human being, your bucket is filled a little. Even more if he calls you by name, especially if it is the name you like to be called. If he compliments you on your dress or on a job well done, the level in your bucket goes up still higher. There must be a million ways to raise the level in another’s bucket. Writing a friendly letter, remembering something that is special to him, knowing the names of his children, expressing sympathy for his loss, giving him a hand when his work is heavy, taking time for conversation, or, perhaps more important, listing to him.

When one’s bucket is full of this emotional support, one can express warmth and friendliness to people. But, remember, this is a theory about a bucket and a dipper. Other people have dippers and they can get their dippers in your bucket. This, too, can be done in a million ways.

Lets say I am at a dinner and inadvertently upset a glass of thick, sticky chocolate milk that spills over the table cloth, on a lady’s skirt, down onto the carpet. I am embarrassed. “Bright Eyes” across the table says, “You upset that glass of chocolate milk.” I made a mistake, I know I did, and then he told me about it! He got his dipper in my bucket! Think of the times a person makes a mistake, feels terrible about it, only to have someone tell him about the known mistake (”Red pencil” mentality!)

Buckets are filled and buckets are emptied ? emptied many times because people don’t really think about what are doing. When a person’s bucket is emptied, he is very different than when it is full. You say to a person whose bucket is empty, “That is a pretty tie you have,” and he may reply in a very irritated, defensive manner.

Although there is a limit to such an analogy, there are people who seem to have holes in their buckets. When a person has a hole in his bucket, he irritates lots of people by trying to get his dipper in their buckets. This is when he really needs somebody to pour it in his bucket because he keeps losing.

The story of our lives is the interplay of the bucket and the dipper. Everyone has both. The unyielding secret of the bucket and the dipper is that when you fill another’s bucket it does not take anything out of your own bucket. The level in our own bucket gets higher when we fill another’s, and, on the other hand, when we dip into another’s bucket we do not fill our own … we lose a little.

For a variety of reasons, people hesitate filling the bucket of another and consequently do not experience the fun, joy, happiness, fulfillment, and satisfaction connected with making another person happy. Some reasons for this hesitancy are that people think it sounds “fakey,” or the other person will be suspicious of the motive, or it is “brown-nosing.”

Therefore, let us put aside our dipper and resolve to touch someone’s life in order to fill their bucket.

Author Unknown, Source Unknown

Email Promos Exposed

Michael Rasmussen’s new video course “Email Promos Exposed” promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.

If you’re in a hurry, just go ahead visit this URL to get instant free access to these videos:

http://www.6rules.com/exposed

I decided to see if Michael’s videos live up to their promise by trying them out myself. Here’s what I found:

Overall Quality

The first thing I noticed when I opened up the first video was the stunning production quality. He used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics are very professional. These videos were made by someone who KNOWS what he’s doing. Well done!

I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line.

Now let’s move onto…

THE ACTUAL VIDEOS

Here’s a brief summary of each video. Obviously it’s impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it.

If you’re in a hurry, just go ahead visit this URL to get instant free access to these videos:

http://www.6rules.com/exposed

VIDEO 1 - INTRODUCTION

This video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he knows his stuff.

This is a good lesson for anyone to get. Whenever you’re teaching people how to do something, it’s good to establish your credibility up front, so that there’s no doubt about whether or not you’re qualified to talk about the subject. Most product developers either skip or minimize this step.

VIDEO 2 - BEFORE YOU WRITE THE PROMO

This video talks about some things that no other marketer has bothered to mention. You’ll learn things like:

* The mindset you need in order to write a killer promo

* The different tools you need before you get started

* How to keep your emails laser-focused

* How to create an outline that practically writes the email for you.

This was a fantastic video, and did a good job of kicking things off.

VIDEO 3 - THE SUBJECT LINE

I liked this video, because it talked about one of MY biggest weaknesses when it comes to writing email promos… the subject line. The subject line is a confusing topic, because nobody’s 100% sure what the best tactics are.

Michael breaks it down, and reveals:

* The biggest secret for writing a subject line that makes people insanely curious.

* Techniques for personalizing the subject line.

* Mistakes to avoid when using personalization.

I was surprised to find that I was making some of the mistakes that Michael mentioned in this video, but now I know better.

VIDEO 4 - THE OPENING

This is where a lot of people slack off when writing their emails. Michael talks about how important it is to create an opening that is conversational, and then reveals techniques and examples on how to do that.

He also reveals:

* How to get people to keep reading your email once they’ve opened it.

* How to make your opening interesting.

* Mistakes to avoid when creating your first few paragraphs.

VIDEO 5 - THE BODY COPY

This is one of the “meatiest” portions of the course, because it reveals techniques that are not widely discussed on the forums, blogs, and in most eBooks. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You’ll also learn:

* How to write powerful bullets that make people curious and want to find out more.

* Simple formatting tricks for making your body copy easy to read.

* The secret of “bucket brigade copy” and how to use it in your email promos to force people to keep reading.

VIDEO 6 - THE CALL TO ACTION

This is where a lot of people wimp out in their email promos. They start out strong, but when it comes time to ask the reader to click the link and take action, they don’t know what to say. Michael talks about some of his favorite techniques for making that happen, and also reveals:

* The “magic question” to ask yourself that will make your close much more powerful.

* The secret of the “unanswered question” and why handling this is a surefire way to get people to act right away.

* The structure of a powerful close.

* Mistakes people make when creating their close.

VIDEO 7 - CREATING AN EFFECTIVE P.S.

Some people say that the P.S. is one of the most important parts of the email, because it is often the one thing that gets people to click the link at the end. In this video, Michael talks about:

* Why you should including a P.S. at the end of your email.

* The 4 different kinds of P.S.’s you can use (this section was a real eye-opener for me).

VIDEO 8 - COMMON MISTAKES PEOPLE MAKE

I loved this video, because it showed me some mistakes that I was making that I wasn’t even aware of. Unless you’re a seasoned pro, you’re probably guilty of some of the things that Michael talks about in this video as well, and that’s why it’s so valuable. I’ve shaved years off my learning curve, because now I can avoid some of the costly mistakes that I was bound to make in the learning process.

VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS

This video alone is going to make me a lot of money. Why? Because I used to only send out one email promo for each affiliate promotion I was doing. Michael showed me in this video how important it is to send a follow-up promotion, and he showed me exactly how to do it. He covered things like:

* The psychology of follow-up email promo’s.

* The 2 main types of follow-up promos that make the most money.

* How to overcome readers’ objections in your follow up emails.

* The 2 most common mistakes people make when writing follow-ups and how to avoid them.

VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS

Every marketing guru out there says that the REAL money is on the back end. I’d have to agree with them, but the problem is… most people have no idea how to set up a back end system that makes money. This video will teach you how to set up an automated back end that’s loaded with killer promos that make you lots of cash on autopilot. He reveals things like:

* The big difference between regular and back end email promos.

* How to prepare a back end promotion sequence.

* Common mistakes people make when creating back end email promos.

VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS

This could be the most important video of the entire package for a lot of people, because most people email their list to promote other people’s products as an affiliate. Let’s face it, if you only have 3 products, can you really afford to only email your list 3 times a year? They’ll get bored hearing about the same old products over and over again. This video sheds some light on how to create killer affiliate promos. Michael reveals things like:

* The two main types of affiliate promos.

* What makes affiliate promos different than regular promos (and why ignoring this huge secret could cost you big money).

* Michael’s favorite tactics for creating affiliate promos that no one else is doing.

* 3 different ways to add scarcity to your affiliate promos (this is the most important section of the video, so make sure you watch it over and over again).

CONCLUSION

As you can see, Email Promos Exposed really packs a lot of punch! Most of the courses out there offer only watered down, weak content. Not this one! These videos are going on my “A-list” for a long time.

I’ve already watched them twice, and plan on reviewing them every couple months to make sure that I have the principals, techniques and tactics burned into my mind.

If email marketing is an important part of your business (and in my opinion, it’s the most important part of ANY online business), then you owe it to yourself to check out Michael’s exciting new videos, Email Promos Exposed.

Here’s the URL where you can get instant free access to the videos right now.

http://www.6rules.com/exposed

Sincerely,
Gary

Recurring Income Explained

Recurring Income is another term for residual income. In a nutshell, there are three (3) types of income streams that you may have coming into your business.

1. If you do a one-time job, sale or perform a contract, you get paid once and the income stops there.

2. If you do a normal 9 to 5 job, you will continue to get paid as long you continue to work for your employer—often called a linear income. This is the type of income that the majority of workers “enjoy.” Even if you are a neurosurgeon, lawyer or engineer, you are only paid as long as you continue working. You stop working and the bank account dwindles.

3. The third type of income is the recurring income where you are paid even after you have stopped working. For example, you wrote a book and as long as your book continues to sell, you will continue to receive royalty income for a work done once.
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